You’re not putting off writing because you feel you don’t have anything to say. It’s because you have too much. Getting that blog post published feels like a mountain to climb. You’ve got all these different elements vying for attention and you’re struggling to find time to go through and do them all justice. Stop….
It’s the dominant topic of conversation among business owners: how are you using AI? And in content marketing circles, the discussion veers from terror to fascination. When AI first appeared on our radar with the release of ChatGPT, I said that it was going to raise the bar. Orbit Media recently released a report on…
When you’ve spent time and effort writing something, it can be hard to then rethink it in a different way. Recently I wrote an article and I wanted to share it on LinkedIn without copying and pasting it. So I asked Claude to write a LinkedIn post from it. The result was so bro marketing!…
Before you can write anything for your business, you need to get clear on your message. Many people leap straight in with posting content before they are clear on how to talk about how their business helps their ideal clients. In this article, I’ll guide you through how to get clear on your message so…