How to avoid writing LinkedIn posts that make people roll their eyes

When you’ve spent time and effort writing something, it can be hard to then rethink it in a different way. Recently I wrote an article and I wanted to share it on LinkedIn without copying and pasting it. So I asked Claude to write a LinkedIn post from it.

The result was so bro marketing! It was nothing I would ever write.

So I asked Claude to do it again, without the bro. I didn’t use what it came up with but it gave me enough to kickstart my own thoughts.

However, while it was developing the post, it created a little box marked: “Thought process” and it was really insightful. Here it is:

“The user wants me to tone down the “marketing bro” style of the LinkedIn post. Looking at what I wrote, I can see several elements that could be seen as overly promotional or typical “LinkedIn influencer” style:

1. The dramatic opening with “Sometimes the best experiences…”
2. The numbered “mistakes” format
3. The forced business lesson tie-in about flexibility in work projects
4. The overly enthusiastic tone
5. The strategic emoji placement
6. The “link in comments” call-to-action

I should make it more genuine, conversational, and less like a typical LinkedIn growth hack post. More like how a real person would actually share their travel experience with colleagues/connections.”

🙌

That last line! “More like how a real person would actually share their travel experience with colleagues/connections.”

Be real. Be you. That’s all any of us want to see.