AI can’t find you if you’re not producing content. I’ve seen quite a few people ask if they need a website nowadays, because everyone’s finding things through AI, as if it’s some kind of oracle, able to divine that you exist. It can’t. AI acts like a search engine. It reads everything and then shares…
What are you building? Christine Gritmon’s Higher Voltage conference, held in the cinema at Battersea Power Station, brings together one-person business owners for a day of learning and socialising. Christine wanted to create a space for super small businesses. She said: “The spaces for the one-person business are eroding.” Higher Voltage isn’t about lack of…
There’s a heck of a lot more to content than LinkedIn. LinkedIn is a great place to share your content, but it’s not the place to be focusing all your content creation efforts. You want to be building your business, not LinkedIn’s. That means having a website where people can find you and get to…
You’re not putting off writing because you feel you don’t have anything to say. It’s because you have too much. Getting that blog post published feels like a mountain to climb. You’ve got all these different elements vying for attention and you’re struggling to find time to go through and do them all justice. Stop….
Want to know what other bloggers are doing to get their content seen, and meet their goals, whether that’s traffic, email sign ups, or sales? Orbit Media has just released its 12th annual survey of bloggers, and has crunched the numbers on what people are writing, what they are doing to get people to read…
It’s the dominant topic of conversation among business owners: how are you using AI? And in content marketing circles, the discussion veers from terror to fascination. When AI first appeared on our radar with the release of ChatGPT, I said that it was going to raise the bar. Orbit Media recently released a report on…
When you’ve spent time and effort writing something, it can be hard to then rethink it in a different way. Recently I wrote an article and I wanted to share it on LinkedIn without copying and pasting it. So I asked Claude to write a LinkedIn post from it. The result was so bro marketing!…
Before you can write anything for your business, you need to get clear on your message. Many people leap straight in with posting content before they are clear on how to talk about how their business helps their ideal clients. In this article, I’ll guide you through how to get clear on your message so…
Do you have a lost and lonely website? You’ve built it (or had it built). But you’re not sending anyone to it. Think back… Why did you build your website in the first place? I hope so. So now you’ve got a website, how often do you send people to it? Would you like people…
When I started Rachel’s Writing Club back in 2022, I wanted to do two things: Problem one: how to get people to write I kept having conversations with business friends who would tell me they were keen to write blog posts for their businesses but for whatever reason, they weren’t. Me: “How’s the blogging going?”Them:…