From pretty to profitable: make your website actually work for you

Do you have a lost and lonely website? You’ve built it (or had it built). But you’re not sending anyone to it. Think back… Why did you build your website in the first place? 

• To show you’re a real business? 
• To tell people what you do?
• To tell people more about yourself and your experience? 
• To sell your products or services? 

I hope so. 

So now you’ve got a website, how often do you send people to it? 

Would you like people to be visiting it every day? 

Would you like those people to be interested in what you do? 

Would you like to be able to show people visiting your website other things they are interested in?

Would you like them to be able to join your email list so you can keep in touch with them?

If so, you want to be blogging. 

And you want to publish those articles on your website first. 

Why? 

Because your website is your store front, even if you sell services. You want to bring people to your door so they can see what you have on sale. (If you don’t have what you’re selling on your website yet, come and talk to me about sales pages.)

Because you own your website. It’s not going to close down tomorrow or change the rules on how it works. 

Because blogging is trackable. You can see what people clicked on to come to your website. You can see what they clicked on next. 

You can track backwards so you can see what they clicked on before they took an action you wanted them to take, like joining your email list or buying from you. 

If they came from a search engine, you can see what they searched for that led to your website. 

The more blog posts you have, the more search terms you can rank for, the more people will come to your website. 

Your blog also gives you all the material you need for social media and emails. Write your article and then carve it up into posts. 

If you have 6 articles on your website and you create 5 posts from them, that’s 30 days of social media posts. You can put them out in rotation. 

And your articles will:

• Answer your clients questions
• Enable people to get to know you
• Show your expertise
• Act as a salesperson for you
• Give you space to think through what you think about a topic

Why bother with blogging? Because more people will know about you, what you do, why you do it, and how they can buy it.